Backslash
Flatpack
About the project
Jeremiah Mayhew was one of the leads who helped launch Backslash, TBWA’s internal cultural news initiative. These two films are part of that editorial project.
Introduced in 2016, Backslash brought cultural news and emerging trends into the agency through short daily videos, drawing on a worldwide network of culture spotters. The initiative gave teams a shared view of changes in technology, entertainment, and everyday life to inform their creative work.
