Run Beyond

CommercialHOKA

About the project

A running film set beyond the familiar. Run Beyond takes the energy of a HOKA commercial into an imagined alien landscape.

AI tools and traditional filmmaking techniques come together to create a new world around human movement.

The work

An independent exploration of AI filmmaking through the visual language of a running commercial. The green runner, purple terrain, and floating rock formations give the film a distinct world while keeping movement at its center.

Character development

A familiar face.
An unfamiliar world.

Turnarounds, expressions, poses, and surface details formed a visual reference for the supporting alien in Run Beyond. A small character with a big range of reactions.

Run Beyond supporting alien character reference: four turnaround views, curious, surprised, happy and worried expressions, three poses, and details of the eyes, green clay texture and small hands and feet. — Supporting alien · Character reference

01 / Form

Multiple angles establish the silhouette, proportions, and signature running shoes.

02 / Performance

Expressions and poses explore how curiosity, surprise, and hesitation read on the character.

03 / Detail

Eye shapes, clay-like skin, and small hands and feet carry the same visual language into close-ups.

Selected stills

An overhead view of the runner leaving a golden trail through a purple alien valley — An imagined landscape

An animated green runner wearing yellow HOKA shoes — Character and movement

An animated runner above the surface of a purple alien world — Running beyond the familiar

Independent AI spec film; not affiliated with HOKA