For the cause.
Stories that bring attention to people, communities, and causes.
NCMEC
Public service campaign · 2023
Rewind
A campaign film for the National Center for Missing & Exploited Children, introducing its Take It Down initiative.
The idea
The film runs moments in reverse to deliver a message about moving forward: help is available, and an image shared online does not have to define someone’s future.
Behind the campaign · shots ↗Campaign & coverage
Helping young people take back control.
Announced in February 2023, the campaign supported the launch of Take It Down. VCCP’s PSA was created to reach young people on the platforms they use. NCMEC launch announcement ↗
The free service helps limit the spread of intimate images taken before someone turned 18. Participating platforms use a digital fingerprint to identify matching content, while the original image stays on the person’s device. About Take It Down ↗
“The past does not define the future and help is available.”
Vice President, Communications & Brand, NCMEC
Campaign launch · February 27, 2023 ↗
The Nature Conservancy
Conservation · AI spec ad
Why destroy theirs?
Wildlife turns a family home upside down in this AI spec ad for The Nature Conservancy. A playful reversal makes habitat destruction personal: you wouldn’t want them destroying your home. Why destroy theirs?
The cause
The Nature Conservancy works to protect the lands and waters that sustain life. The film brings that mission home through a simple change in perspective: protecting wildlife begins with protecting where it lives.
The Nature Conservancy’s mission ↗CoachArt
Nonprofit film · AI
Room to create. Space to grow.
An AI film project for CoachArt, an organization connecting children impacted by serious illness with creative opportunities and a supportive community.
The cause
CoachArt provides free adaptive arts, athletics, and STEM lessons for children with chronic or serious illness and their siblings. Volunteer mentors help kids explore their interests, learn new skills, and connect with others.
About CoachArt’s programs ↗The community
Through individual lessons and group activities, CoachArt makes room for creativity, friendship, and play alongside the challenges families face.
Meet CoachArt ↗Napa Food Project
Community film
Neighbors helping neighbors.
A short film featuring Napa Valley’s Food Project and the community effort behind local food donations.
The cause
CanDo’s Napa Food Project connects food donors, neighborhood coordinators, and warehouse volunteers. Every two months, donors fill green bags with nonperishable food; volunteers collect and deliver them to the CANV Food Bank.
About CanDo’s Napa Food Project ↗The community
The CANV Food Bank supports individuals, families, and seniors across Napa County through food pantries and other food-assistance programs.
CANV Food Bank ↗Empty Bowls · Napa
Community event film
A shared meal. A shared purpose.
A short film from Napa’s Empty Bowls event, bringing together food, handmade ceramics, and a community gathering around a cause.
The cause
Empty Bowls Napa raises awareness of hunger and supports Abode’s food-access programs for people experiencing homelessness. Local potters make bowls for attendees to take home as a reminder of the need in their community.
About Empty Bowls · Abode ↗The gathering
The event brings local cooks, ceramic artists, and supporters together over a meal. Coverage of the 2025 gathering describes soup and bread prepared by Culinary Institute of America chefs and students, served in bowls made by Napa potters.
Event background · Napa Valley Life ↗