Case studies
& pitches.

Highlight the work. Make the case for an idea. We create case studies and pitches that bring a project’s story into focus.

Selected work

Habit Burger & Grill

Campaign case study

A campaign, made into a story.

A Clio submission film for Habit, created with Optimism SF, a San Francisco agency we collaborate with frequently.

The campaign

The film brings together Habit’s Dodgers partnership, the restaurant experience, fan moments, and campaign highlights. A concise recap of an idea taking shape across places, people, and media.

The context

Habit’s Dodgers x Habit Home Base reimagined its Echo Park restaurant for baseball fans, with Dodger-blue interiors, new signage, and a space for game-day gatherings.

More about the campaign ↗

Agency

Optimism SF

How It Ends

Feature-film pitch

Make the film feel possible.

A pitch film created as part of the presentation that helped director David M. Rosenthal secure funding for How It Ends, the apocalyptic thriller later released by Netflix.

The pitch

A cinematic case for a feature before it exists. The pitch gives the proposed film a sense of tone, tension, and scale, helping bring the director’s vision into focus for potential backers.

The finished film

Released on July 13, 2018, Rosenthal’s film stars Theo James, Forest Whitaker, and Kat Graham. It follows a desperate journey across a country thrown into chaos by a mysterious catastrophe.

Film details · Dolby ↗

From development to release

Sierra/Affinity financed the feature, and Netflix acquired worldwide rights in 2017.

Acquisition coverage · Deadline ↗

The finished film on Netflix ↗